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Listening to radio commercials is a good way to improve your comprehension skills. Commercials usually contain a self-contained message in just 30 seconds.

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[ Quiz Script | Explanation of Answers | Text Completion Quiz ]
Radio Advertising
 I. Pre-Listening Exercises
II. Listening Exercises
III. Post-Listening Exercises

Level:Topic:Type:Speakers:Length:
mediumservice businessradio commercialman01:04

I. Pre-Listening Exercises [Top]
What service businesses often advertise over the radio? What points are important to consider when making a radio commercial?

II. Listening Exercises [Top]
Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.

Media Player
[ What are these different audio choices? ]
[ Other Audio Options: Play RealMedia | Play Window Media ]

1. What service is being advertised?
A. home repair
B. food catering
C. carpet cleaning

2.Who is speaking in the commercial?
A. the salesperson
B. the carpet
C. the home owner

3. What is the regular cost of the service?
A. $22.95
B. $25.95
C. $29.95

4. What will new customers receive free of charge if they call now?
A. spot cleaner
B. silverware
C. wall hangings

5. What is the store's phone number?
A. 673-5010
B. 633-5100
C. 637-5001

Score =
Correct answers:

2. Listen to the conversation again as you read the Quiz Script.

3. Review the Explanation of Answers.

4. Do the Text Completion Quiz.

III. Post-Listening Exercises [Top]
What are your opinions about these questions:

  • What elements make a radio commercial really great?
  • How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?
  • How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines.

Now, write your opinions on a similar topic at Randall's ESL Blog HERE.

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